CURAZED BY ... BESSIE LEE

As former CEO of WPP China and founder of Withinlink, Bessie Lee is a real marketing tech expert. In the most recent episode of CURAZED BY Christian Muche and Bessie Lee discussed China as a digital pacemaker and how corporates can embrace or fail innovation

Bessie Lee studied Communication and Media. She is the former CEO of WPP China and founder of Withinlink, a martech sector specific strategic VC with boutique portfolio and heavy incubation as our investment principle and model. After more than 30 years of experience in the media and communication industry, she is considered to be one of China’s most influential executives. In this CURAZED BY episode she talks about China as a digital pacemaker and how corporates can embrace or fail innovation.

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